Privacy policy - So Sour

Good morning!

If you’ve found your way here, it’s a sure sign that you value your privacy.

We fully understand this, which is why we present you with this document, where you will find in one place the rules for processing personal data and the use of cookies and other similar technologies in connection with the operation of the so-sour.com website and related social media profiles.

We process your personal data primarily for purposes related to your use of our website, such as managing user accounts, handling orders, processing complaints and withdrawals, fulfilling legal and tax obligations, sending newsletters, matters concerning claims, analysis, statistics, marketing, etc.

We process your personal data for the period necessary to achieve the specific purpose.

You have the right to access your personal data, rectify, delete, or limit processing, object to processing, and the right to data portability. Additionally, you may lodge a complaint with the President of the Personal Data Protection Office.

Detailed information about the rules for processing your personal data can be found in the further part of the Privacy Policy.

If you have any doubts related to the Privacy Policy, you can contact us at any time by sending an email to kontakt@so-sour.com.

# 1: Who is the personal data controller?

The controller of your personal data is Fokus Park sp. z o.o., ul. Podwisłocze 27/231, 35-309 Rzeszów, NIP: 8151764202, KRS: 0000326740, REGON: 180405697. Where we use terms like “we”, “our” etc. in the Privacy Policy, we mean the aforementioned entity.

In the scope of social media profiles related to our website, according to the rulings of the Court of Justice of the European Union, we are joint controllers of personal data along with the provider of the social media service where the profile operates.

Details about the processing of personal data by the respective social media providers we use can be found here:

# 2: Who can you contact regarding personal data processing?

In implementing a personal data protection system in our organization, we decided not to appoint a Data Protection Officer because, in our situation, it is not mandatory.

For matters related to personal data protection and broadly understood privacy, you can contact us at kontakt@so-sour.com. Regarding social media, you can also contact the administrators of the social media services where we operate our profiles directly.

# 3: For what purposes do we process personal data?

There are more than one of these purposes. Below is a list of them, along with a more detailed discussion. The appropriate legal bases for processing are also assigned to each purpose:

Purpose of Processing	Discussion of the Purpose	Legal Basis
User Account Management	Registering a user account requires providing the necessary data specified in the registration form. Within the account data editing, you can provide further data according to the available options within the account. Moreover, our system used for managing user accounts records your IP number, which you used when registering the user account. Data is processed to provide you with the user account service. After deleting the user account, the data is archived for the purpose of possible determination, assertion, or defense of claims related to the user account service.	Art. 6 sec. 1 letter b GDPR
Order Fulfillment and Contract Management	When placing an order, you must provide the necessary data specified in the order form. Providing data is a condition for placing the order. Moreover, the system used for handling the order process records your IP number, which you used when placing the order. Each order is recorded in the database, meaning that your personal data assigned to the order is accompanied by information such as the order date and time, order identification number, transaction identifier, order item, price, payment method, and payment deadline. Data is processed to conclude and perform the contract. After fulfilling the contract, the data is archived for the purpose of possible determination, assertion, or defense of claims related to the contract. The data is also included in accounting documentation to fulfill tax obligations.	Art. 6 sec. 1 letter b GDPR, Art. 6 sec. 1 letter f GDPR
Actions to Complete Orders by Customers	Some customers start placing an order but do not finalize it (do not confirm the order and do not conclude a contract). We may take actions to encourage customers to complete the purchase process. For this purpose, we may send emails containing information about the unfinished order and an incentive to finalize the transaction. For the described actions, we may process personal data such as the information provided during the order process, especially your name and email address, as well as information about the cart’s contents, the date of the transaction start, and other data left during the initiated purchase process. The legal basis for processing your personal data is Art. 6 sec. 1 letter b GDPR, as these actions aim to conclude a contract. Additionally, we see the legal basis in our legitimate interest, which in this case is increasing sales.	Art. 6 sec. 1 letter b GDPR, Art. 6 sec. 1 letter f GDPR
Complaint or Withdrawal Handling	If you submit a complaint or withdraw from the contract, you provide personal data contained in the complaint content or the withdrawal statement. Providing data is a condition for submitting a withdrawal statement or complaint. Data is processed to handle the withdrawal process or the complaint process. After completing such a process, the data is archived for the purpose of possible determination, assertion, or defense of claims related to handling the withdrawal or complaint process. The data is also included in accounting documentation to fulfill tax obligations.	Art. 6 sec. 1 letter c GDPR in connection with relevant regulations on the right of withdrawal and liability for conformity with the contract, Art. 6 sec. 1 letter b GDPR
Newsletter Management	When signing up for the newsletter, you must provide the necessary data specified in the sign-up form. Providing data is a condition for receiving the newsletter. Moreover, the mailing system records your IP number, which you used when signing up for the newsletter, determines your approximate location, the email client you use to handle emails, and tracks your actions related to the messages sent to you. As a result, we also have information about which messages you opened, in which messages you clicked on links, etc. In the mailing system, we can define, based on various criteria related to your activity, interests, or other preferences, specific groups or segments of newsletter recipients affecting the type of messages you receive as part of the newsletter. The data you provide in connection with signing up for the newsletter is used to send you the newsletter, and the legal basis is our legitimate interest, which in this case is the realization of marketing objectives. Regarding the processing of information that does not come from you but is collected automatically, we rely on our legitimate interest in analyzing newsletter subscribers’ behavior to optimize marketing activities. You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter, or simply by contacting me. Unsubscribing from the newsletter does not lead to your data being deleted from the mailing system. The data is archived for the purpose of possible determination, assertion, or defense of claims related to the newsletter, as well as to ensure the ability to demonstrate that newsletter activities were conducted in compliance with the law.	Art. 6 sec. 1 letter f GDPR
Contact and Correspondence Management	When contacting us through available communication means, such as email, social media messengers, you naturally provide your personal data contained in the correspondence content. Providing data is a condition for establishing contact. Moreover, the communication system records your IP number, which you used when sending the message. Data is processed to conduct communication, which constitutes our legitimate interest. After the communication ends, the data is archived for the purpose of possible determination, assertion, or defense of claims related to the conducted communication.	Art. 6 sec. 1 letter f GDPR
Tax and Accounting Obligations	In connection with the performance of the contract, we also fulfill various tax and accounting obligations, particularly in the form of issuing invoices, including the invoice in our accounting documentation, storing documentation, etc. To issue an invoice, we process data such as name, company, business address, VAT ID. Providing data required by tax law is necessary to fulfill the indicated obligations.	Art. 6 sec. 1 letter c GDPR in connection with relevant tax law regulations
Creating an Archive	For the purposes of our business, we may create archives: both in traditional and digital forms. The archives contain personal data that we processed in connection with you, and the scope may vary depending on the data that has reached us and the scope justified from an archival perspective. In this case, we rely on our legitimate interest in organizing and arranging data carriers.	Art. 6 sec. 1 letter f GDPR
Defense, Establishment, or Assertion of Claims	Using our website, as well as entering into a contract with us, may give rise to specific claims on our part or yours in the future. Therefore, we are entitled to process personal data for the purpose of defense, establishment, or assertion of claims. In this context, we may process any personal data related to the given claim, so their scope may vary depending on what the claim relates to. In this case, we rely on our legitimate interest in protecting our interests.	Art. 6 sec. 1 letter f GDPR
Creating Advertising Audiences	Your email address stored in our database may be sent to a specific advertising system (e.g., Facebook Ads, LinkedIN Ads) to create an advertising audience using that email address. During the use of this function, the email address is hashed before being sent to the system to create the audience. The email address will be used in a matching process conducted by the advertising system. The advertising system does not disclose the email address to third parties or other advertisers and deletes the email address immediately after the matching process is completed. The advertising system implements processes and procedures to ensure the confidentiality and security of the transferred email address and the set of user identifiers creating the audience using the email address, including technical and physical safeguards. Creating an advertising audience using your email address is our legitimate interest, which in this case is the realization of our marketing objectives.	Art. 6 sec. 1 letter f GDPR
Social Media Management	If you follow our profiles on social media or interact with the content we publish on social media, we naturally see your data that is publicly available in your social media profile. We process this data solely within the respective social media platform and solely for the purpose of managing that social media platform, which constitutes our legitimate interest. If you contact us via private message, you naturally provide us with your personal data contained in the correspondence content, particularly your image and name. Your data is processed for the purpose of contacting you, and the legal basis is our legitimate interest. It may happen that we are the party initiating contact with you via social media to offer cooperation; in such a case, your data will be processed for the purpose of seeking potential contractors, offering and establishing cooperation, which is our legitimate interest. Messages sent to us via social media are automatically archived using the tools available within the respective social media platforms and are accessible to us until you delete them. You have access to all messages exchanged with us in the private messages tab. Your use of social media platforms is subject to the terms and privacy policies of the administrators of those platforms, and these administrators provide you with electronic services independently and separately from us.	Art. 6 sec. 1 letter f GDPR
Analysis and Statistics	We conduct analytical and statistical activities using tools provided by external suppliers. In the scope of analytical tools, we only have access to Anonymous Information. We base the processing of this information on our legitimate interest, which consists of creating, reviewing, and analyzing statistics related to user activity on the site to draw conclusions that allow us to later optimize our activities. From the tools level, we only have access to a set of statistics and information not attributed to specific individuals. Detailed information about external suppliers’ tools can be found in the section dedicated to the tools we use.	Art. 6 sec. 1 letter f GDPR
Own Marketing	We conduct marketing activities using tools provided by external suppliers. In the scope of marketing tools, we only have access to Anonymous Information. We base the processing of this information on our legitimate interest, which consists of conducting marketing activities, including targeting ads within external systems for the purpose of marketing our own products and services. From the tools level, we only have access to a set of statistics and information not attributed to specific individuals. Detailed information about external suppliers’ tools can be found in the section dedicated to the tools we use.	Art. 6 sec. 1 letter f GDPR
Providing Additional Features Using Only Anonymous Information	On our pages, we may embed video or audio players, social widgets, comment modules, or other tools provided by third parties. All these tools process Anonymous Information. We base the processing of Anonymous Information on our legitimate interest, which in this case is to provide the possibility of using additional features on the site. From the tools level, we do not have access to other information, and these information is not needed – Anonymous Information is processed solely to enable additional features to function. Detailed information about external suppliers’ tools can be found in the section dedicated to the tools we use.	Art. 6 sec. 1 letter f GDPR
Data Protection Obligations	As a data controller, we are obliged to fulfill data protection obligations. Therefore, we may process your personal data if necessary to fulfill these obligations (e.g., in case of considering your request regarding your personal data). The scope of data depends on what data we need to fulfill the obligation and demonstrate compliance with GDPR. Additionally, in this case, we also rely on our legitimate interest, which consists of securing the data necessary to demonstrate accountability.	Art. 6 sec. 1 letter c GDPR in connection with other relevant GDPR regulations, Art. 6 sec. 1 letter f GDPR
Obligations under the Digital Services Act (DSA)	As an intermediary service provider, we are obliged to fulfill obligations under the Digital Services Act (DSA), such as receiving and considering reports related to User Content, receiving and considering appeals regarding decisions we make concerning User Content, providing specific information about the user upon receiving an order issued by authorized institutions or authorities, and notifying law enforcement or judicial authorities of suspected crimes threatening the life or safety of a person or persons in connection with the use of the service. To fulfill these obligations, we process personal data to the extent necessary to comply with the obligations provided by law.	Art. 6 sec. 1 letter c GDPR in connection with relevant DSA regulations
Storing User Content	When you submit User Content (as defined in our terms and conditions), such as a comment or review, you must provide personal data necessary for this purpose. Providing data is a condition for submitting User Content. Moreover, our IT system records your IP number, which you used when submitting User Content. The IT system supporting User Content may be operated by an external provider. In such a case, the use of the system is subject to the terms and privacy policy of the external provider. Detailed information about external suppliers’ tools can be found in the section dedicated to the tools we use. The data is processed to publish User Content on the service or to store it in the IT system related to the service, which constitutes the provision of an electronic service to you in accordance with our terms and conditions. If you submit User Content for publication on the service, the submitted User Content, along with the accompanying personal data, is publicly available on the service. You can modify or delete the submitted User Content at any time. Deleted User Content, along with your for the purpose of possible determination, assertion, or defense of claims related to the Digital Content and to demonstrate accountability.	Art. 6 sec. 1 letter b GDPR

# 4: What information do we have about you?

For each of the purposes described above, we may process a different range of data – as much as is necessary to fulfill the specific purpose. Among the data are information such as:

name and surname,
email address,
phone number,
IP address,
delivery address,
invoice details,
bank account number,
details of the order placed,
data stored in the mailing system,
information visible in social media profiles,
information contained in correspondence,
information contained in User Content or accompanying User Content,
Anonymous Information.

# 5: What is “Anonymous Information”?

We use tools that collect a range of information about you related to your use of our website. This includes, in particular, the following information:

information about the operating system and web browser,
viewed subpages,
time spent on the website,
transitions between subpages,
clicks on individual links,
mouse movements,
scrolling of the page,
source from which you access the site,
the age range you are in,
your gender,
your approximate location limited to the city.
Your interests or other preferences determined based on your online activities.

This information is referred to in this Privacy Policy as “Anonymous Information.”

In our opinion, Anonymous Information does not constitute personal data because it does not allow us to identify you, and we do not combine it with typical personal data that we collect about you. However, considering the strict case law of the Court of Justice of the European Union and divided opinions among lawyers, as a precaution, in case Anonymous Information is deemed to be personal data, we have included detailed explanations regarding the processing of this information in the Privacy Policy.

We are unable to provide you with access to Anonymous Information about you because we cannot attribute any Anonymous Information to any specific user. From the level of the tools collecting Anonymous Information, we have access only to a set of statistics and information not assigned to specific individuals.

Processing Anonymous Information allows us to provide you with the functionality available on the website. In addition, Anonymous Information is used for analytical, statistical, and marketing purposes, such as setting and targeting ads.

Anonymous Information is also processed by tool providers under the terms of their respective regulations and privacy policies. They may use this information to provide and improve services, manage them, develop new services, measure the effectiveness of ads, protect against fraud and abuse, as well as personalize the content and ads displayed on individual services, websites, and applications. Detailed information related to this can be found in the section dedicated to the tools we use.

# 6: Where do we get information about you?

In most cases, you provide it to us yourself. For example, this happens when you register a user account, place an order, sign up for a newsletter, submit a complaint or withdraw from a contract, contact us, or use the functionalities available on our website or external services (e.g., social media).

Additionally, some information about you may be automatically collected by the tools we use. Detailed information about external tools can be found in the appendix to the Privacy Policy.

# 7: Is your data secure?

We take the security of your personal data seriously. We have analyzed the risks associated with the individual processes of processing your data and then implemented appropriate security measures and personal data protection. We continuously monitor the state of technical infrastructure, train personnel, review the procedures in place, and introduce necessary improvements.

# 8: How long will we store personal data?

We process your personal data for as long as is justified by the specific purpose of data processing, so the processing periods vary depending on the purpose. Remember that the end of processing your data for one purpose does not necessarily mean the complete deletion or destruction of your personal data, as the same set of data may be processed for another purpose, for the period indicated for it. Complete deletion or destruction of data occurs when we finish fulfilling all purposes and in other cases indicated in the GDPR.

The retention periods are indicated in the table below.

Purpose of data processing	Data retention period
User account	Until the user account is deleted
Order and contract fulfillment	Until the contract is performed.
Completing an order by the customer	For 12 months from the start of the order.
Complaints and contract withdrawal	Until the complaint or withdrawal process is completed.
Newsletter	Until you unsubscribe from the newsletter.
Tax and accounting obligations	For the time required by law.
Archive	Until the information is no longer useful.
Establishment, defense, assertion of claims	Until the claims are time-barred.
Advertising audiences	Until the information is no longer useful or you object to processing
Social media	For as long as the information is available within the social media platform
Analysis and statistics	Until the information is no longer useful or you object to processing
Own marketing	Until the information is no longer useful or you object to processing
Contact and correspondence	For the duration of the contact between us
Additional tools	Until the information is no longer useful or you object to processing
Data protection obligations	Until the limitation period of our liability as a data controller expires
DSA-related obligations	Until the limitation period of our liability as an intermediary service provider expires.
User Content storage	Until the User Content is deleted.

# 9: Who are the recipients of personal data?

We risk stating that modern business cannot function without services provided by third parties. We also use such services. Some of these services involve processing your personal data. External service providers who participate in processing your personal data are listed in the table below.

Processing entity	Purpose of cooperation with the processing entity
home.pl S.A	Data storage on the server
Baselinker sp. z o.o.	Invoicing
Convertkit Ltd.	Newsletter management
Google Inc.	Google services
Accounting office	Accounting
mueve sp. z o.o.	Technical work on areas with personal data

In the case of physical product orders, your data is shared with the carrier for order delivery purposes.

If necessary, your data may be shared with a legal advisor or attorney bound by professional secrecy. The need may arise from the necessity to seek legal assistance that requires access to your personal data.

Your personal data may also be transferred to tax authorities to the extent necessary to fulfill tax, settlement, and accounting obligations. This includes, in particular, all declarations, reports, statements, and other accounting documents containing your personal data.

Additionally, if such a need arises, your personal data may be shared with entities, authorities, or institutions entitled to access the data under the law, such as police services, security services, courts, prosecutors.

When it comes to Anonymous Information, tool providers that collect Anonymous Information have access to it. These tool providers are independent data controllers in their collected data and may share it according to their own regulations and privacy policies, which we have no influence over. The list of external tools can be found in the appendix to the Privacy Policy.

# 10: Do we transfer data to third countries or international organizations?

Yes, some operations involving the processing of your personal data may involve transferring them to third countries.

We transfer your personal data to third countries in connection with using tools that utilize resources located in third countries, particularly in the USA. The providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided by GDPR, particularly through the use of standard contractual clauses.

Currently, your personal data is transferred to third countries in connection with our use of the following solutions:

Type of solution	Solution provider	Third country
Mailing system	ConvertKit	USA
Cloud	Google	USA

In addition, Anonymous Information collected in connection with the use of tools listed in the appendix to this Privacy Policy may be transferred to third countries, particularly the USA.

# 11: Do we use profiling?

We do not make decisions about you based solely on automated processing, including profiling, which would have legal effects on you or similarly significantly affect you. Yes, we use tools within which we may take certain actions depending on the information collected by tracking mechanisms, but we believe that these actions do not significantly affect you because they do not differentiate your situation as a customer, do not affect the terms of the contract you can enter into, etc.

Using specific tools, we may, for example, target personalized ads to you based on your previous actions on a given site or suggest products that may interest you. This is so-called behavioral advertising. We encourage you to learn more about behavioral advertising, especially in the context of privacy-related issues. Detailed information, along with the possibility to manage settings regarding behavioral advertising, can be found here.

# 12: What are your rights?

GDPR grants you the following potential rights related to the processing of your personal data:

the right to access your data and receive a copy of it;
the right to rectify (correct) your data;
the right to delete data (if you believe we have no basis to process your data, you can request that we delete it);
the right to restrict data processing (you can request that we limit data processing solely to storing or performing actions agreed with you if you believe we have incorrect data or are processing it without a basis);
the right to object to data processing (you have the right to object to processing based on a legitimate interest; you should indicate a specific situation that you believe justifies stopping processing under the objection; we will stop processing your data for these purposes unless we demonstrate that the grounds for processing data are overriding your rights or that your data is necessary to establish, assert, or defend claims);
the right to data portability (you have the right to receive in a structured, commonly used, and machine-readable format the personal data you provided based on a contract or your consent; you can instruct the direct transfer of this data to another entity);
the right to withdraw consent to the processing of personal data if you have previously given such consent;
the right to lodge a complaint with a supervisory authority (if you believe we are processing data unlawfully, you can file a complaint with the President of the Personal Data Protection Office or another competent supervisory authority).

The principles related to exercising the rights mentioned above are described in detail in Articles 16–21 of the GDPR. We encourage you to familiarize yourself with these regulations. From our side, we consider it necessary to explain to you that the above-mentioned rights are not absolute and will not apply to all processing activities of your personal data.

We emphasize that one of the rights mentioned above always applies: if you believe that we have violated data protection laws in processing your personal data, you have the option to file a complaint with the supervisory authority (President of the Personal Data Protection Office).

# 13: Do we use cookies or other similar technologies and how does it work?

Our website, like almost all other websites, uses cookies and other similar technologies, such as tracking codes or pixels, conversion APIs, etc.

With the use of cookies or other similar technologies, certain information is collected and then used for various purposes, from ensuring the proper functioning of specific site features, through analyzing user behavior on the site, to targeting ads.

If you want to learn more about cookies and other similar technologies, you can check out these materials:

# 14: On what basis do we use cookies or other similar technologies?

We use cookies or other similar technologies based on your consent, except when cookies or other similar technologies are necessary for the proper provision of services to you.

Cookies or other similar technologies that are not necessary for the proper provision of services remain blocked until you consent to their use. During your first visit to our site, a message is displayed asking for your consent, along with the ability to manage cookies or other similar technologies, i.e., deciding which cookies or other similar technologies you agree to and which you want to block.

# 15: Can you disable cookies or other similar technologies?

Yes, you can manage the settings of cookies or other similar technologies within your web browser. You can block all or selected cookies or other similar technologies. At any time, you can also delete previously saved cookies and other site data and plugins.

Web browsers also offer the option of using incognito mode. You can use it if you don’t want the information about visited pages and downloaded files to be saved in the browsing and download history. Cookies created in incognito mode are deleted when all windows of this mode are closed.

There are also browser plugins that allow control over cookies or similar technologies, such as Ghostery. The option to control cookies or similar technologies may also be provided by additional software, particularly antivirus packages, etc.

In addition, tools available online allow for control over certain types of cookies or other technologies, particularly for collective management of behavioral advertising settings.

We also give you the option to control cookies or other similar technologies directly from our website. We have implemented a special privacy mechanism that allows you to block those cookies or other technologies that you do not wish to use. You can read more about cookies in our Cookies Policy. Remember that disabling or limiting the use of cookies or other technologies may make it difficult to use some of the functions available on our sites and may cause difficulties in using the site, as well as many other websites that use cookies or other similar technologies. For example, if you block cookies or technologies related to social media plugins, buttons, widgets, and social features implemented on our sites may be unavailable to you.

# 16: For what purposes do we use cookies or other similar technologies?

Cookies or other similar technologies are used to ensure the proper functioning of individual mechanisms on our sites, such as remembering the contents of the cart for a certain time after adding selected products, maintaining a session after logging in, correctly submitting forms visible on the pages, embedding video or audio players, operating the comment system, social plugins, etc.

Additionally, cookies or other similar technologies are used for conducting statistical, analytical, and marketing activities.

Information about the cookie settings you define from the level of the privacy mechanism functioning on our site is also stored in cookies.

Some cookies or other similar technologies are related to the external tools we use, and the providers of these tools may gain access to the information collected through these cookies or other similar technologies. Detailed information about external tools can be found in the appendix to the Privacy Policy.

# 17: What external tools do we use?

The list of tools that require the use of cookies or other similar technologies and a detailed description of these tools can be found in the appendix to the Privacy Policy.

# 18: Do we track your behavior within the site?

Yes, we use external tools that involve collecting information about your activities on our sites. These tools are described in detail in the appendix to the Privacy Policy.

# 19: Do we target ads to you?

Yes, we use external tools within which we can target ads to specific target groups defined based on various criteria such as age, gender, interests, profession, actions previously taken within our sites. These tools are described in detail in the appendix to this Privacy Policy.

# 20: How can you manage your privacy?

The answer to this question can be found in many places in this Privacy Policy when describing specific tools, behavioral advertising, etc. However, for your convenience, we have gathered this information once again in one place. Below you will find a list of ways to manage your privacy.

privacy settings within your web browser;
browser plugins supporting privacy management, e.g., Ghostery;
additional privacy management software;
incognito mode in your web browser;
behavioral advertising settings, e.g., youronlinechoices.com;
privacy mechanism available from our site;
privacy settings within individual social media platforms.

# 21: Is there anything else you should know?

As you can see, the topic of personal data processing, the use of cookies, and generally managing privacy is quite complex. We have made every effort to ensure that this document provides you with the most comprehensive knowledge on important issues. If anything is unclear to you, you want to learn more, or simply discuss your privacy, write to us at kontakt@so-sour.com.

# 22: Can this Privacy Policy be changed?

Yes, we may modify this Privacy Policy, particularly due to technological changes and changes in the law. If you have a user account or subscribe to the newsletter, you will receive a notification of any changes to the Privacy Policy. All previous versions of the Privacy Policy are linked below.

No previous versions of the Privacy Policy.

Appendix – List of External Tools

Tool name	Description of operation and cookies
Google Tag Manager	We use the Google Tag Manager tool provided by the American company Google LLC. This tool is used to manage tags and load scripts on the site. Google Tag Manager itself does not collect any information other than what is necessary for its proper functioning, but it is responsible for loading other scripts described below.
Google Ads	We use remarketing functions available within the Google advertising system provided by the American company Google LLC. When you visit our website, a Google remarketing cookie is automatically placed on your device, which collects information about your activity on our site. Thanks to the information collected in this way, we can display ads to you within the Google network depending on your behavior on our site. For example, if you view a product, this fact will be noted by the remarketing cookie, which will allow us to target an ad to you related to this product or any other ad that we consider appropriate. This ad will be displayed to you within the Google network while you browse the internet, visit other websites, etc. We emphasize that using Google Ads, we only use Anonymous Information. When using Google Ads, we can only define the audiences to which we want our ads to reach. Based on this, Google decides when and how to present our ad to you. If you do not want to receive personalized ads, you can manage ad settings directly on the Google side: https://adssettings.google.com/. If you are interested in the details related to the use of data from sites and applications that use Google services, we encourage you to familiarize yourself with this information.
YouTube	Widgets from YouTube are embedded on our sites, allowing you to play recordings available on YouTube directly from our pages. The YouTube service is operated by the American company Google LLC. When you play a recording, YouTube stores cookies on your device, including the DoubleClick cookie, and receives information that you have played the recording from a specific website, even if you do not have a Google account or are not logged in. If you are logged into your Google account, this provider will be able to directly associate your visit to our site with your account. The purpose and scope of data collection and further processing and use by Google, as well as the ability to contact and your rights in this regard and the ability to make settings to protect your privacy, are described in the Google privacy policy. If you do not want Google to associate the data collected during video playback directly with your profile, you must log out of your account before playing the video. You can also completely prevent the plugins from loading on the site by using appropriate extensions for your browser, such as script blocking. Information collected as part of cookies related to the embedded videos on our sites is used by Google to ensure the proper and secure functioning of the widget, analysis, and optimization of the services provided by YouTube, as well as for personalization and advertising purposes. We do not have access to this information. For us, the only important thing is that the player works properly. Remember that by playing recordings available on YouTube, you use the services provided electronically by Google LLC. Google LLC is an independent entity providing electronic services to you. Details on the terms of use of YouTube, including privacy protection, can be found in the documents made available directly by YouTube: terms of service and privacy policy.
Meta Pixel	We use the Meta advertising system provided by the American company Meta Platform Inc. To target personalized ads to you based on your behavior on our site, we have implemented the Meta Pixel on the site, which automatically sends information about your activity on our site to the Meta advertising system. In the Meta advertising system, we only have access to Anonymous Information. Thanks to the information collected in this way, we can display ads to you within the Meta advertising system depending on your behavior on our site and measure the effectiveness of advertising campaigns to draw conclusions that allow us to optimize these campaigns for effectiveness. Meta Platform Inc. may combine the information collected using the Meta Pixel with other information about you collected as part of your use of the services managed by the company (e.g., Facebook, Instagram) and use it for its own purposes, including marketing. Such activities by Meta are no longer dependent on us, and you can find information about them directly in the Meta privacy policy. From your Facebook account, you can also manage your privacy settings. Here you will find useful information in this regard.
Facebook Connect	On our website, plugins, buttons, and other social tools related to social media services managed by the American company Meta Platform Inc. are used. This allows you to use selected social features on our sites, e.g., like, share buttons, etc. The plugins collect information about your activity on our site. We do not have access to this information. For us, the only important thing is that the plugins work correctly. Information collected by the plugins may be used by Meta Platform Inc. for its own purposes, such as improving its products, creating user profiles, analyzing and optimizing its activities, targeting ads, etc., over which we have no real influence. You can find details in the Meta privacy policy.
Convertkit	We use the ConvertKit mailing system provided by the American company ConvertKit, Inc. The sign-up forms for mailing lists embedded on our sites may use cookie technology to ensure the proper functioning of these forms and measure their conversion. We do not have access to the information collected in ConvertKit cookies for the correct functioning of the forms – we are only interested in the form functioning correctly. Regarding measuring form conversion, we only have access to anonymous statistical information. Additionally, we use an additional function of the ConvertKit system that tracks the behavior of people on our websites who are in our mailing lists. The ConvertKit tracking code is embedded in the code of our site, which collects information about your activity on our site. If you are on our mailing list, the information collected by the tracking code is available to us as part of your user profile. Otherwise, the collected information remains anonymous. Thanks to the information collected in this way, we can send you emails tailored to your needs or interests deduced from the activities you undertake on our site. If you are interested in the details related to the collection of information by the ConvertKit tracking code, we encourage you to read the ConvertKit privacy policy.
PayPal	We provide the possibility of payment using the PayPal system. The PayPal button embedded on our site collects certain Anonymous Information, to which we do not have access – we are only interested in the possibility of making payments via PayPal.
Google Analytics	We use the Google Analytics tool provided by the American company Google LLC. To use Google Analytics, a special Google Analytics tracking code has been implemented in the site’s code. The tracking code uses cookies related to the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google. Google Analytics automatically collects information about your activity on our site. Within Google Analytics, we only have access to Anonymous Information. Thanks to the information collected in this way, we can analyze user behavior on our website and conduct statistics related to it, and then draw conclusions from these statistics to design solutions that improve the site’s efficiency. If you are interested in the details related to the use of data from sites and applications that use Google services, we encourage you to read this information.
PayU	We provide the possibility of payment using the PayU payment gateway. After initiating a payment, PayU collects certain Information about the payment, as well as Anonymous Information, to which we do not have access – we are only interested in the possibility of making payments via fast online payments.
TikTok Analytics	We use the TikTok advertising system provided by the American company TikTok Inc. To target personalized ads to you based on your behavior in the Service, we have implemented the TikTok tracking script, which automatically sends information about your activity in the Service to the TikTok advertising system. In the TikTok advertising system, we only have access to Anonymous Information. Thanks to the information collected in this way, we can display ads to you within the TikTok advertising system depending on your behavior in the Service and measure the effectiveness of advertising campaigns to draw conclusions that allow us to optimize these campaigns for effectiveness. TikTok Inc. may combine the information collected using the TikTok tracking script with other information about you collected as part of your use of the services managed by the company (TikTok) and use it for its own purposes, including marketing. Such activities by TikTok are no longer dependent on us, and you can find information about them directly in the TikTok privacy policy.